July 13, 2026
Reading time • 5 min
Store’s Operations Suspended After Procon Seizes 1,232 Pairs of Sneakers Imitating Well-Known Brands
A complaint led inspectors to a store in downtown Campo Grande, where they found 1,232 pairs of sneakers that were counterfeit or showed signs of being imitations. The store’s operations were suspended because it was also selling products without proof of origin and was operating with an expired business license.
The operation was carried out by Procon Mato Grosso do Sul on April 7, 2026. Inspectors arrived at the location after receiving complaints from consumers.
The store was located in downtown Campo Grande. During the inspection, the agency decided to temporarily suspend business operations and remove the shoes from sale.
Inspectors found adult and children’s shoes that imitated the characteristics of well-known brands. The products also lacked documentation indicating their origin.
The inspection identified four main issues:
1. Lack of Proof of Origin
The store did not provide documents proving the origin of the footwear.
2. Manufacturer Not Identified
Some of the sneakers did not include information identifying the manufacturer or importer.
3. Missing Size Information
The products did not display all the basic information required for sale.
4. Trademark Imitation
The products featured characteristics that could mislead consumers into believing they were genuine branded items.
In addition to the product-related issues, the business license had expired. The suspension was temporary, and the company was given 20 days to present its defense to Procon.
The Consumer Protection Code requires clear and accurate information about a product’s characteristics, quality, origin, and potential risks. The lack of this information prevents buyers from knowing exactly what they are purchasing.
Following the operation, the following measures were taken:
seizure of 1,232 pairs of sneakers;
temporary suspension of business operations;
granting the company a period to present its defense;
transfer of the seized products to the Federal Revenue Service;
investigation of the irregularities in an administrative proceeding.
The suspension does not constitute a final decision on all charges, as the company may still submit documents and present its version of the facts.
Consumers have the right to know who manufactured the product, its composition, and its characteristics. They must also receive a sales receipt or other proof of purchase.
The Industrial Property Law protects registered trademarks and allows for the seizure of products that use counterfeit, altered, or imitated trademarks without authorization.
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