August 5, 2025
Reading time • 5 min
Enforcement activities – São José: operation seizes expired, counterfeit, and adulterated beverages
An operation carried out on Tuesday (5) in São José resulted in the seizure of expired, adulterated, and even counterfeit beverages in various commercial establishments in the city. The operation, dubbed “Primeiro Gole” (First Sip), was conducted by the municipal Procon with support from the Municipal Guard and the Brazilian Beverage Association (ABRABE).
The inspection aimed to protect consumers and ensure fair competition among merchants. In total, several points of sale were inspected, with a focus on identifying irregularities in the sale of alcoholic beverages. Among the problems found were products with counterfeit labels, adulterated substances, smuggled goods, unpaid taxes, and expired items.
To detect changes in the products, the team used high-precision equipment provided by ABRABE, capable of identifying changes in the composition of beverages. Whenever fraud was suspected, the items were immediately collected for further technical analysis.
A iniciativa tem caráter educativo, mas também repressivo, e faz parte de um esforço maior para combater práticas que colocam em risco a saúde da população e prejudicam comerciantes que atuam dentro da legalidade. De acordo com os órgãos envolvidos, ações como essa devem continuar ocorrendo com frequência em diferentes regiões do município.
In addition to ensuring that what reaches consumers’ tables meets safety and quality standards, the operation also seeks to reduce losses to formal trade, since the sale of illegal products creates unfair competition.
